Rick Rolling 101

As long as trolls are still trolling, the Rick will never stop rolling. - cotter548

Rickrolling 101: Rickrolling is an internet bait and switch meme. A user is first lured to click a link which they believe to be relevant to a particular topic. Next, Rick Astley's "Never Gonna Give You Up" is played.

Rickrolling may as well have been the beginning of internet trolling. In 2008, Rickrolling began to trend. This trend predominantly began on YouTube, however has also been observed in real world scenarios. An exemplar of this was the live Rickrolling of the Church of Scientology protests in 2008. Another amusing scenario was the Rick Roll of a student's quantum physics essay which can be seen in the link below. 

http://news.yahoo.com/blogs/the-sideshow/student-pulls-of-rickroll-prank-in-physics-essay-143253131.html

The original "Rick'Rolled" video was uploaded by 'cotter548' in May 2007. However, on the 19 July of this year, it was reported that the original Rick Roll video had been taken down for unknown reasons. But never fear, there are still thousands of Rick Rolls in existence.